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Search Engine Marketing – Getting Your Brand Found
Danny Meadows-Klue, Chief Executive, Digital Strategy Consulting
As UK online ad spend crosses 15% of total media spend and leaps 38% year-on-year, Danny Meadows-Klue reflects on why half this investment goes to search engines, and explores some of the critical elements that brands should take to get themselves effectively listed.
2012 Olympics - Opportunity for All?
Nigel Currie, Director, brandRapport
The 2012 Olympics represents a golden opportunity for the sponsorship industry. Nigel Currie considers the benefits and pitfalls of Olympic association.
Sales Promotion and the Protection of Brand Reputation
Clive Mishon, Chairman, Institute of Sales Promotion
Clive Mishon argues that it is the responsibility of brand owners and managers to protect their brand’s reputation – not their agencies.
Digital and Live Events: A Powerful Future Together
Trevor Foley, Director, The Events Industry Alliance
Trevor Foley illustrates how the events industry has benefited from the rise of online marketing while the digital revolution continues to challenge other sectors.
Future Threats and Opportunities for Brands
Hamish Pringle, Director General, IPA
Hamish Pringle considers the technological, social and economic trends affecting the advertising industry and their likely impact on future relationships between brand and consumer.
Research 2.0: Creating Interactive Communities Online
Pete Comley, Chairman, Virtual Surveys
Pete Comley explores the development of Web 2.0 and the benefits it holds for market researchers, allowing them to build an interactive dialogue with their target audience.
Chitter-Chatter: Using Your Mouth to Spread the Word
Steve Barton, President, WOM UK
Steve Barton advocates the use of word of mouth marketing in an ever-changing consumer environment and discusses the benefits WOM UK offers in developing the industry.
The Recruitment Maxim: Three is not a Crowd
Emma Brierley, CEO, Xchangeteam
Emma Brierley discusses the benefits of introducing a code of practice into the recruitment process in order to standardise procedure and eradicate unethical methods.
Promotions in 2008: Ethical Trading, Standards and Innovation
David Lebond, Chairman, British Promotional Merchandise Association
David Lebond sets out the challenges faced by the promotional marketing sector and discusses the latest survey revealing key insight into the power of promotional products.
Lessons of Licensing: A Formula for Success
Kelvyn Gardner, Managing Director, LIMA UK
Kelvyn Gardner clarifies the mystery surrounding the licensing industry and explains how it can benefit those who have failed to recognise its wealth of potential.