Croner Reward has been providing pay and benefits services to the marketing industry for over 35 years and has grown to become one of the key players in the UK Reward Management field.

Croner Reward researches, analyses and publishes over 60 pay and benefits publications each year whilst providing bespoke research and tailored consulting projects to a host of clients of all sizes throughout the UK.

The range of published pay and benefits surveys - of which Marketing R£WARDS is featured within The Marketing Manager's Yearbook - is as follows:

Survey prices start from £360 and significant discounts are available to participant organisations who provide pay and benefits data for the surveys.

In addition to this, it is also possible to commission specialist research from our Research Consultants. If there is a particular topic not featured within our portfolio that you would like researching, we can tailor special surveys on your behalf.

For more information on Croner Reward's portfolio of products or to arrange a meeting with a member of the Business Development team contact us on 01785-813566 or by email at reward@croner-reward.co.uk.

Introduction

Croner Reward, part of Wolters Kluwer (UK) has supplied organisations of all sizes with remuneration statistics and advice for over 35 years and is now widely recognised as one of the leading providers of pay and benefits data in the UK.

Through the publication of the UK's widest range of salary surveys, Croner Reward has developed one of the largest pay databases in the country and provides pay statistics to a wide range of UK and international organisations as well as Government departments, several national and specialist publications and a number of leading professional institutes.

The following data has been taken from the Marketing Rewards 2009/10, published by Croner Reward in September 2009. This report is published in association with the CIM and covers all job levels from Marketing Director to Marketing Assistant. Details of basic pay, bonuses, profit share and benefits such as company cars are fully covered in the report. To order your copy of the full survey, or for a free and confidential discussion about how Croner Reward can assist with your pay and benefit related problems, contact the customer services team at Croner Reward on 01785-813566 or visit www.croner-reward.co.uk.

Statistical Notes

Sample

The tables are based on information provided by members of The Chartered Institute of Marketing and companies throughout the UK.

Basic and Total Remuneration

Basic & Total Pay

Excludes any form of bonus or commission, but includes guaranteed cost of living allowances such as London weighting. Total Pay includes basic salary, bonus, commission and other cash payments. However, it does not include payment of allowances for cash expenditure or any calculated amounts for non-cash benefits.

Statistical Analysis

This report follows the standard practice of analysing payments by Deciles, Quartiles and Medians. These points give a clear indication of the range of salaries, and are not easily distorted by a few very high or very low payments. In order to arrive at these points, all the salaries to be analysed are ranked in order with the lowest at the bottom. The positions on this list are as follows:

Deciles - Upper (UD) and Lower (LD)

The points on the scale at which 10% of the entires are above or below. Thus, 80% of the salaries fall between these two points, and any oddities are excluded. Deciles have not been calculated for samples of fewer than 21.

Quartiles - Upper (UQ) and Lower (LQ)

The points on the scale at which 25% of the entries are above or below. Thus, 50% of the salaries fall between these two points, and this is generally regarded as the best guide for the normal salary range for the job.

Quartiles have not been calculated for samples of fewer than ten.

Median (MED)

The mid-point on a scale (i.e. the middle salary) of salaries ranked in order, from lowest to highest, so that 50% of the salaries are above or below.

Medians have not been calculated for samples of fewer than five.

Blank

Analysis not possible due to insufficient or lack of data.

Publishing Time Lag

Inevitably there is a publishing delay which renders the analysis slightly out of date. All salary data relates to June 2009, therefore some salaries will have been reviewed by the time that this report is read. Assuming you received your copy by mid-September, salaries should be increased by approximately 0.75% with a recommended 0.25% added for each subsequent month.

Sales & Marketing Director - Rank 0

Typical job titles include:
Sales & Marketing Director
Sales Director

Reporting to the Managing Director, the job holder would manage and direct all aspects of the company's sales and marketing function and overall sales and marketing strategy. The Sales & Marketing Director's role involves the creation, development and maintenance of the organisation's promotion of its goods and services to the marketplace. In addition, the Sales & Marketing Director may be responsible for creating and agreeing with the Board, the revenue and volume targets, whilst promoting the role of sales and marketing and the company's major product brands. Normally educated to degree level, the job holder may have membership of The Chartered Institute of Marketing. The Sales & Marketing Director would also have a wide range of business and commercial awareness gained from substantial exposure in related work.

Marketing Manager - Rank 2

Marketing Manager

Reporting to the Marketing/Sales & Marketing Director, the job holder would contribute to the management of the function. In addition, at this level in a smaller company, the Marketing Manager may head the marketing function reporting directly to the Managing Director. Typical duties would include the development of corporate branding, supervising market research and analysis of customers' needs, general product development, the training and support of distributors and maintaining overall control over the four elements of the marketing mix: product, place, price and promotion. At this level, four to five years' relevant experience within the marketing function would normally be required in addition to a degree or diploma.

Marketing Executive - Rank 3

Marketing Executive

Reporting to the Marketing Manager, the job holder would assist in managing and implementing the company wide marketing plan which would be across the whole or a wide range of company products. This would involve development and production of company brochures and other promotional literature in conjunction with external design agencies and printers, development and production of press releases and other PR activity, exhibitions, market research and competitor intelligence and development of the company website in conjunction with internal web design specialists. The marketing executive is normally a member/graduate of the Chartered Institute of Marketing and a relevant degree would normally be required.

Basic Salary & Total Pay by Job Title

Hours of Work

		Hours per week
Rank	Job Title	1-39	40	41-45	46-50	51-60	61-70	70+
0	Managing Director / Chief Executive	8	15	54	15	8	-	-
0	Proprietor / Owner	17	17	-	50	17	-	-
0	Sales / Marketing Director	4	13	22	35	26	-	-
1	Marketing Manager	6	12	39	25	17	1	-
1	Brand Manager	-	-	40	20	30	10	-
1	Sales / Marketing Manager	14	-	43	7	36	-	-
1	Business Development Manager	-	13	38	25	25	-	-
2	Marketing Manager	15	19	37	18	8	2	-
2	Senior Product / Brand Manager	5	16	43	23	11	2	-
2	Business Development Manager	-	-	14	43	43	-	-
3	Marketing Executive	18	23	32	18	9	1	-
3	PR Manager	17	-	67	17	-	-	-
3	Product Manager / Brand Manager	12	12	35	29	12	-	-
3	Business Development Manager	9	9	45	36	-	-	-
4	Marketing Officer	28	21	39	10	3	-	-
4	PR Executive	20	40	20	20	-	-	-
4	Product / Brand Manager	16	16	34	16	19	-	-
5	Marketing Officer	29	19	29	15	8	-	-
6	Marketing Administrator	27	28	26	12	7	-	-
7	Marketing Assistant	39	20	22	9	9	-	-

Key to typical jobs titles for ranking levels
0	Director eg. Marketing Director
1	Senior Manager eg. Marketing Manager
2	Senior/Middle Manager eg. Brand Manager, PR Manager
3	Middle Manager eg. Product Manager
4	Middle/Junior Manager eg. Marketing Officer, Assistant Product Manager
5	Junior Manager eg. Marketing Analyst
6	Senior Clerical eg. Marketing Administrator
7	Clerical eg. Marketing Assistant
8	Semi-skilled and General Clerical eg. Marketing Clerk